Sep 24
Content

I’ve seen mediocre businesses with a great name to do excellent.  I’ve seen excellent businesses with a poor name do mediocre.  There’s a lot in a name.  It’s not everything, but it is one of the first impressions you make on a potential customer.  With my marketing background, I’ve spent a lot of time analyzing names and have fortunately built a business using what I consider A great name.  Lets outline the types of names there are for...

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Sep 24
Content

When most people think of word of mouth marketing they envision a brand ambassador out their telling everyone how awesome your company is.  Someone who just shamelessly plugs your name into every conversation they can.  How many people do we really know that actually do this thought? After a deep thought, I count zero.   If anyone actually did that, they would probably have few friends, and be rather annoying.  Not to mention their plugs would go to an untargeted...

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Apr 16
Content

Being a contractor, I deal a lot with other contractors and construction related companies.  I make calls frequently, and consistently end up at voice-mails.  I understand most businesses are just too plain busy to answer every call and its even more difficult for the small 'one man and a truck' operations where the person with the phone might be on a roof with tools in hand.  Your customers, other contractors or home owners, get it too, but the voice-mail greetings...

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Mar 14
Content

When you’re running a business that provides a service, such as an HVAC contractor, you need to manage the workflow so that your employees remain busy on a consistent basis. This isn’t always easy. Your service business is not run in the same way a factory is, where you can continue to produce product and keep it in inventory for later. When you’re providing a service the challenge for management and for everyone else is how to keep a...

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Feb 17
Content

Estimates.  Estimates.  Estimates.  They all take time.  Some take a lot of time.  Some are more likely to convert to a sale and others are likely to do nothing but waste time.  Some estimates aren’t even for clients or projects in your target market.  Oh yea, everyone wants them for free. "Do you all do FREE ESTIMATES?”  That’s often the opening words we hear from a client during their initial inquiry, righteously so.  I even advocate displaying ‘Free Estimates’...

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Feb 13
Content

Most businesses are fortunate enough to keep all of their operations relatively contained.  They've got an office or factory where all of the awesome employee's work like bee's and produce awesomeness in harmony.  No outside places to go or people to meet with.  Those of us in field service businesses can only fantasize about those luxuries. Running A Field Service Business Is Chaotic and Can Be Expensive Most people who have ran a field service business don't fully understand the wrath...

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