Oct 10
Content

We’ve all heard the words “holyshit that costs soooo much”.  “Why does it cost so much?”.  The last time I heard this I thought back to a project I was bidding. I was bidding on a phase within the scope my trade, for a structural and exterior restoration of very large condo building (16 floors) over looking the ocean.  The building association had hired an engineer, and who was soliciting bids from general contractors.  The general contractors were coming...

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Oct 09
Content

I’ve recently became obessesed with Podcasts.  There are some many good podcasts out there that are packed with information, its unreal.  The podcast with by Michael Covel with Chris Voss, an FBI hostage negotiator and author on the subject was no exception and could teach anyone at least a thing, if not two, or more on negotiation.  Voss has been in the FBI since 193, and became a lead international kidnapping negotiator have worked over 150 cases.  Here’s...

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Sep 29
Content

Just this morning, a few minutes after 8 AM, while I was sorting through the pecking order of my inbox, I picked up a phone call from a prospective client whom we had just bid a few days ago. After the niceties, they hit me with an all too familiar line; "so-and-so (fill in your competitor) said they could have this project done in four weeks".  This response came after just I had vividly explained during my initial...

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Sep 27
Content

As your business grows and establishes itself, it is excellent to carve out a niche, something that it is really good at doing and everyone goes to for.  Establishing yourself as the go to source, is powerful and gives you a near monopoly on it.  When you’re to the go to company, you'll inevitably run across a project where you have multiple people or parties asking you to bid on the exact same it. In other words, 5...

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Sep 24
Content

I’ve seen mediocre businesses with a great name to do excellent.  I’ve seen excellent businesses with a poor name do mediocre.  There’s a lot in a name.  It’s not everything, but it is one of the first impressions you make on a potential customer.  With my marketing background, I’ve spent a lot of time analyzing names and have fortunately built a business using what I consider A great name.  Lets outline the types of names there are for...

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Sep 24
Content

When most people think of word of mouth marketing they envision a brand ambassador out their telling everyone how awesome your company is.  Someone who just shamelessly plugs your name into every conversation they can.  How many people do we really know that actually do this thought? After a deep thought, I count zero.   If anyone actually did that, they would probably have few friends, and be rather annoying.  Not to mention their plugs would go to an untargeted...

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